In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that our media product uses and develops forms and conventions. Our media product uses conventions in its colour scheme and costume choices. The colour scheme is quite conventional, for example the song that we used is very upbeat and fast paced. This is reflected in the video, the video is very fast paced as it changes shots quickly and almost every second so no shot is on screen for too long. The colour scheme also reflects the upbeat nature of the song; the colour scheme is very bright and colourful which fits the genre of the song. The costume choice is conventional as it is similar to what many other male solo artists would wear during a video or performance. This is why our media product uses conventions because in this aspect it doesn’t do anything different from the normal thing that you would expect from this genre of music.

Our media product develops conventions by using split screen throughout the whole video. This develops conventions because it isn’t something that you’d expect to see in a music video, although it has been done before. This is why our product doesn’t break the conventions of a music video as although split screen is uncommon in music videos it isn’t something that’s brand new and never been done. It also develops conventions as we have turned a band into a male solo artist. This has been done before where it seems like it’s a solo performance as you don’t see the rest of the band performing, although it isn’t commonly done. 

Our media product doesn’t break or challenge conventions of real media products. This is because even though our video is different to many things that have been done before. Split screen has been used before, however not commonly used in music videos the whole way through.