In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product uses conventions seen in real media products. We have used quick, fast paced cuts in the edit which fits with the beat and pace of the track often seen in conventional music videos. We have used an array of different costumes, these costumes fit with the genre of our track. The red jumper the lead performer wears symbolically portrays a sense of love, lust and power. This subtle use of costume gives a big subliminal impact as both the male and female protagonists main costume is red - emphasizing their connection in the video. The lead performer is in almost all of the shots, this is important as it devotes valuable screen time, often seen in conventional music videos.
The song we chose was performed by a band - but we felt it could work better as a male solo artist. Therefore we re branded the band 'Orson' Into a male solo artist. We developed conventions by making the entirety of our music video split screen - we researched split screen on the internet and YouTube. And although we found music video's which were split screen. We felt that we could use it in a way that hadn't been done before. We took inspiration from the film '500 days of summer' for ideas about love and the complication that come with it. Therefore we managed to create a media product which created these complications. For example we would have the female protagonist on one side of the screen and the male on the other - emphasizing the barrier between the performers. I feel by doing this we developed conventions of typical music videos, giving a unique and individual look to the media product.
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?
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