How effective is the combination of your main product and ancillary texts?
We tried to make both products similar in style so if the audience saw the video and then the advert they would know they were both for the same band. We also tried to use a viral marketing strategy to go with the ancillary product as it would help us reach more of our target demographic. We chose to use viral marketing as it is very cheap (free in our case) which mean we could devote more of our budget to the production of our video. We used a QR code on our digipack which could be scanned with a smart phone, This would link the consumer to our music video, Facebook page and blogger. This gave them a chance to see some of the bands work in the music video, follow the progress of the band on Facebook and see the making of the video on blogger. We also tried to collaborate our products using similar colour schemes and fonts so the audience would associate the products with each other.
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