How did you use new media technologies in the construction and research, planning and evaluation stages?

We used new technologies in all of the stages of the process of creating the music video. For the planning ry useful as it was the main editing tool that we used. It allowed us to chop and change about the footage that we had captured and put it in an order that we wanted it to be. It also allowed us to put effects and change the size of the footage. This was very useful while we were doing the split screen effect on our video. This is because it allowed us to put several pieces of footage in one place and crop it so that they would all fit the screen and gave the effect of split screen. Without final cut express it wouldn’t be possible to do the viup did while they were away.

New technologies such as HD cameras, final cut express, and photoshop helped throughout the construction. HD cameras helped us because they were much easier to use than the previous cameras and had much better picture/video quality so it made the video look more professional. It was also much easier to transfer the video that we had captured as it was on a memory card opposed to using a tape and a firewire and then transferring them onto the computer.

Final cut express was also very useful as it was the main editing tool that we used. It allowed us to chop and change about the footage that we had captured and put it in an order that we wanted it to be. It also allowed us to put effects and change the size of the footage. This was very useful while we were doing the split screen effect on our video. This is because it allowed us to put several pieces of footage in one place and crop it so that they would all fit the screen and gave the effect of split screen. Without final cut express it wouldn’t be possible to do the video.

Photoshop CS3 was very useful for developing our ancillary product. It allowed us to apply effects such as dispersion to our image that we used in our ancillary product. It also allowed us create a magazine advert in a similar colour scheme to the rest of our product which means it fitted in nicely with the rest of the products. It also allowed us to add extra things to our products, such as putting a QR code on our digi-pack cover and magazine advert

HD video cameras also helped with our evaluation stages; this is because we used them to film our evaluation/making of documentary/interview. HD cameras helped because record in high definition which means that it gives us good clear video, they also record very clear sounding audio which helps because it makes it easier to understand what people are saying while they’re on camera.

Final cut express also helped because it allowed us to edit our evaluation together. It allowed us to put the video clips in what ever order we wanted and allowed us to cut about and remove bits of the interview which either wasn’t useful or had a lot of pauses in it. It also allowed us edit in bit of our music video over the top of our interview. This was helpful as it allowed us to show what we were talking about when we were referring to the video e.g. split screen. It also allowed us to put the video over bits where we had cut something out, this removed the problem of the video skipping about when parts were cut out and not looking right.

Blogger helped us as well as it gave us access to the questions that we had to answer for the evaluation, it also gave us a chance to look at what we had previously done and allowed us to see how its changed and what we had previously wrote which may help us with the evaluation. It also give us a place to put all the pieces of the evaluation into one place so its easy to view.

What have you learnt from your audience feedback?

We leant a lot from our audience feedback. It helped us to choose which direction to take out music video in. This is because when we showed the group our rough cut only some of the video was in split screen, the audience were confused why half of it was in split screen and half wasn’t. This helped us to decide what direction to take it in, they said that they like the bits that were in split screen but when only some of it was and it didn’t look right, of flow properly and look a bit disjointed. This made us make the decision to make the whole video split screen and I think that this was the right choice as it made the video flow better, keep pace with the song and kept the audience interested throughout the whole song   

How effective is the combination of your main product and ancillary texts?

I think that the combination of our media product and ancillary products are very effective. The two combined have a very similar style to them in the type of font and colour scheme that they use. The two products also show a similar image of what we were trying to show throughout the whole of our media product. The combination of the main product and ancillary task are also useful from a marketing perspective. This is because we’ve used viral marketing to market our product better. We created a facebook page to promote our group and get our music video known to a bigger audience. We also created a QR code that you can scan with a smart phone and it links you directly to our youtube video, facebook page, and blogger account. 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that our media product uses and develops forms and conventions. Our media product uses conventions in its colour scheme and costume choices. The colour scheme is quite conventional, for example the song that we used is very upbeat and fast paced. This is reflected in the video, the video is very fast paced as it changes shots quickly and almost every second so no shot is on screen for too long. The colour scheme also reflects the upbeat nature of the song; the colour scheme is very bright and colourful which fits the genre of the song. The costume choice is conventional as it is similar to what many other male solo artists would wear during a video or performance. This is why our media product uses conventions because in this aspect it doesn’t do anything different from the normal thing that you would expect from this genre of music.

Our media product develops conventions by using split screen throughout the whole video. This develops conventions because it isn’t something that you’d expect to see in a music video, although it has been done before. This is why our product doesn’t break the conventions of a music video as although split screen is uncommon in music videos it isn’t something that’s brand new and never been done. It also develops conventions as we have turned a band into a male solo artist. This has been done before where it seems like it’s a solo performance as you don’t see the rest of the band performing, although it isn’t commonly done. 

Our media product doesn’t break or challenge conventions of real media products. This is because even though our video is different to many things that have been done before. Split screen has been used before, however not commonly used in music videos the whole way through.

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Complications With Editing

We had a number of problems throughout the editing process. Right at the end of the video the lines where supposed to fade out smoothly but instead the lines flicker in and out in a split second which is quite minor but doesn't look right and interrupts the smoothness of the video.

Feedback for Rough-cut

Positives-
Good performance and lip sync x2
Liked the concept of split screen x6

Negatives-
The split screen could be longer to make it clear what is happening
Needs to find identity and style as it is a mix between smooth shots and edgy edits
Go with one style so the video has a clearer identity

Font Ideas

examples of album art/event poster