What have you learnt from your audience feedback?

We leant a lot from our audience feedback. It helped us to choose which direction to take out music video in. This is because when we showed the group our rough cut only some of the video was in split screen, the audience were confused why half of it was in split screen and half wasn’t. This helped us to decide what direction to take it in, they said that they like the bits that were in split screen but when only some of it was and it didn’t look right, of flow properly and look a bit disjointed. This made us make the decision to make the whole video split screen and I think that this was the right choice as it made the video flow better, keep pace with the song and kept the audience interested throughout the whole song